About us

Our supporter promise

We are incredibly grateful for every donation, fundraiser and act of support that helps us go above and beyond for our women, babies and families. Our supporter promise explains our commitment to being open, honest and transparent, and how we will always value and respect your support.

Our commitment to you

It is only through the kindness, generosity and hard work of our supporters who raise vital funds for our charity that we are able to do more every year to improve our hospital and offer the best possible care for our exceptional patients. We are committed to making you proud to support our charity.

Our total income

Our total income for 2024/25 was £9.031 million.  This was raised through

  • Donations & Legacies (£5.961m) Donations include regular gifts, money raised by corporate partners and by fundraisers in their local communities, donations from Trusts, major donors and gifts left to us in Wills 
  • Events (£2.044m) Money raised from event fees and generated by people raising sponsorship for taking part in events organised directly by us (such as our Abseil) and those organised by third parties (such as the London Marathon)
  • Investments (£823,000) This is income from interest received on reserves and other investments 
  • Trading (£203,000)This is sales on our online shop and at the Fundraising Hub at BCH, through our trading entity Red Balloon Trading and other trading income.

How we spent your money

In 2024/25 we spent a total of £13.013 million using money raised by our supporters.

We spent £9.834 million making an impact across Birmingham Women’s and Children’s Hospitals.  This includes:

  • Medical Research (£1.232m)  
  • The purchase of new equipment (£3,173m) 
  • Patient Environment (£2.790m)  
  • Patient Education & Welfare (£1.959m) 
  • Staff Education & Welfare (£68-,000)  
  • We spent £3.179m on raising funds for the future

Pence in the pound

From every £1 you donate 66p is given to Birmingham Women’s and Children’s NHS Foundation Trust and spent on medical research, new equipment, building new or refurbishing existing buildings and patient and/or staff education and welfare.

How do we calculate the figure? 

This calculation shows the proportion of supporters’ donations which go towards the charity’s work and what goes towards fundraising for the future.  Across the charity sector, there is no uniform method used to report on this figure. We take a five-year average to produce this information; a method which allows us to account for in-year activities which may produce anomalous results. An example of this is a campaign like the Big Sleuth, which produced good results for us in terms of income and added considerable value in non-financial areas such as brand awareness, but also came at a higher cost than our usual fundraising activities.    
We believe this five-year method gives the most accurate picture of the proportion of the money we received which we spend on raising income. 

Fundraising Income  

Over the past five financial years (2020/21 – 2024/25) total income raised was £37.431 million

Costs to raise funds  

Over the same period, we spent £12.866 million on raising this income. 
Full details of these figures are available on our Annual Report and Financial Statements. These are publicly available documents which can be found on the Charity Commission website here.